How Much Does PPC Cost in 2021?

In 2018, the average small and medium-sized businesses spend between $9,000 and $10,000 on PPC every month. Pricing is dynamic for PPC and always changing. Whether you are a first timer looking to start advertising using PPC or a seasoned vet, this page will work you through how much PPC costs, an inside look at PPC management fees, and how to set the best budget for your campaigns.

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Aggressive Plan

$15% of ad spend / monthINITIAL INVESTMENT: $750 + 1 MONTHS MANAGEMENT FEE
  • $0 - $12,000/month ad spend (paid to networks)
  • Up to 2,000 keywords targeted
  • Google Ads & Bing Networks
  • Strategic bid management
  • Tracking for 100 web lead phone calls
  • Transcription for 25 web lead phone calls

Market Leader Plan

$12% of ad spend / monthINITIAL INVESTMENT: $700 + 1 MONTHS MANAGEMENT FEE
  • $12,001 - $50,000+/month ad spend (paid to networks)
  • Up to 10,000 keywords targeted
  • Google Ads & Bing Networks, plus Google Shopping
  • Up to 2 personal consultations
  • Fraud activity monitoring
  • Rule-based bidding management

Enterprise Plan

$12% of ad spend / monthINITIAL INVESTMENT: 1 MONTHS MANAGEMENT FEE
  • $50,001+/monthly ad spend (paid to networks)
  • Up to 10,000 keywords targeted
  • Landing page template setup
  • MarketingCloudFX lead tracking
  • Banner ad design
  • Website conversion analysis reporting